Why is Mafaza Living Expanding into the Global Market?

The furniture industry from Indonesia, especially those based in Jepara, has great appeal in the international arena. Known for its high-quality teak wood, unique designs, and the expertise of local artisans are the main factors driving Mafaza Living's expansion into the global market.

Key Strategies in Penetrating the International Market

1. Quality Products with Global Standards
   Mafaza Living ensures that every product made meets international quality standards. This is done through
   
   1. The selection of high-quality materials, especially legal teak wood from sustainable sources.
   2. Strict production process with durable finishing techniques.
   3. Quality checking before the product is shipped to customers.
2. Design in line with global trends
   To attract the international market, Mafaza Living adapts furniture design to emerging trends, such as:
   
   • Modern minimalist for the European market.
   • Rustic and tropical for the Asian and Middle East regions.
   • Industrial and vintage for the United States and Australia.
3. Digital Marketing and International Branding
   Leveraging digital platforms is the key step in reaching global customers. The marketing strategies implemented include:
   
   • Professional Website & E-Commerce: Build a website with an informative product catalog and ease of ordering.
   • SEO & Digital Ads Optimization: Using SEO strategies to be easily found by potential buyers abroad.
   • Social Media & Visual Content: Instagram, LinkedIn, and Pinterest are leveraged to showcase exclusive designs and customer testimonials.
4. Partnerships with Overseas Distributors and Agents
   Mafaza Living collaborates with international distributors and marketing agencies to expand the sales network.
   
   • Partnering with furniture stores and interior designers in different countries.
   • Attended international exhibitions such as in Germany, America, and the Middle East.
   • Use the B2B model to reach hotels, restaurants, and property companies.
5. Effective Shipping and Logistics
   To ensure products reach customers safely and on time, Mafaza Living implements an efficient logistics strategy:
   
   • Cooperate with expedition services experienced in furniture export.
   • Using a safe packing system to protect the product during shipping.
   • Providing consulting services related to import regulations in the destination country.
6. Export Certification and Legality
   In order to compete in the international market, Mafaza Living ensures compliance with export regulations by having:
   
   • SVLK (Timber Legality Verification System) to prove that the wood used comes from a legal source.
   • Product safety certification in accordance with international standards.
   • Complete documentation such as invoices, packing lists, and certificates of origin of goods.

Challenges and How to Overcome Them

Penetrating the international market is not without challenges. Some of the obstacles faced include:

• Competition with other manufacturers → Circumvented by offering exclusive designs and the best quality.
• Differences in regulations between countries → The export team conducts research and consultation with international trade experts.
• High shipping costs → Using bulk shipping methods for cost efficiency.

Conclusion

With a well-planned strategy and mature execution, Mafaza Living is ready to compete in the international market. The combination of quality products, digital marketing, global distribution network, and compliance with export regulations is the key to success in penetrating the global market.